© 2016 Inov8 Design, Inc. | 15 Bridge Street, Suite 1 | Northampton | MA | 01060 | 978 318-0050 |
C.B. Fleet Company, Inc.
Lynchburg, VA
Summer’s Eve
Brand Expansion
In 1980, C.B. Fleet re-invented the Feminine
Hygiene product category. In 2008, C.B.
Fleet called on Gunn Design and Inov8 to
reinvent the Summer’s Eve brand.
Inov8 developed a tactile and visual brand
icon by incorporating the Summer’s Eve ‘S’
into the form of the blow-molded package.
Inov8 standardized packaging sizes to
enable brand-wide use of custom colored,
off-the-shelf, molded-hinge caps.
Growth of the Summer’s Eve brand attests
to the subtle power of thoughtful, well
planned, cost-effective design.
